Unit pricing champion campaign

Unit pricing can be a useful tool to save you money. But it isn’t perfect. Supermarkets try to make it difficult for us, they use small text, don’t display information correctly or don’t display the unit price at all!

The government is due to review unit pricing soon and they need to know there are issues with the current system.

That’s where you come in. Can you be a unit pricing champion and crowdsource examples of bad unit pricing?

Here's what's involved

  1. When shopping, look out for the unit pricing tags.
  2. If you see a problem, tell us! Sign up on this page to get involved or email campaigns@choice.com.au with a picture of the issue, your state/territory and name of the supermarket.
  3. We’ll then compile all the problems and submit these as part of a report to government.
  4. The best image we receive each week will be shared across our social media platforms.

Can I count on your help? Sign up and we’ll send you everything you need to know.

  • Text is too small to read
  • Text is too hard to find
  • Unit pricing isn’t displayed for a product
  • Unit pricing information is incorrect
  • Unit pricing isn’t consistent across tags
  • Unit pricing information is obscured (i.e. hidden by another tag or special sign)

CHOICE compared the price of loose and prepacked formats of food items at Coles, Woolworths and Aldi supermarkets to compare how much people could save if they use unit pricing.

While the majority of shoppers believe loose fruit and vegetables are sold at a cheaper price than those that come in a packet, that’s not always the case.

We found that by using unit pricing to choose the cheapest food, our shoppers saved 20% at Aldi (on 6 items) and a 19% saving on the grocery bill at Coles and Woolworths (on 28 and 30 items respectively). If one of these baskets represented a weekly shop, consumers could save up to $1600 a year.
Read more here

Some examples of bad unit pricing